Privacy Policy

1. General Information

This Privacy Policy explains how SIA AFINA processes personal data when you visit our website or use the services available on it.

We are committed to protecting your privacy and processing personal data in accordance with Regulation (EU) 2016/679 (GDPR) and other applicable laws.

2. Data Controller

Data Controller:

SIA AFINA
Registration No.: 44103128260
Legal address: Rīga, Miera iela 90 - 3, LV-1013
Email: info@afina.lv

3. What Information We Process

We may process the following personal data:

3.1. Data You Provide

Name
Email address
Phone number
Company name
Message content (when you submit a contact form)

3.2. Automatically Collected Data

IP address
Device type
Browser information
Visited pages
Click data
Language selection
Cookie data

4. Purposes of Processing

We process personal data for the following purposes:

Responding to your inquiries
Providing consultations
Providing services
Improving website performance
Analysing user behaviour
Measuring advertising effectiveness

5. Legal Basis

Personal data is processed on the basis of:

Performance of a contract or steps prior to entering into a contract (submitting the contact form)
Your consent (marketing cookies)
Legitimate interests (website security, analytics)

6. Google Analytics

Our website uses Google Analytics 4 provided by Google Ireland Limited.

Google Analytics uses cookies to analyse user behaviour. The following may be processed:

IP address (with anonymisation)
Device data
Behavioural data

Data may be transferred to the United States under applicable data protection safeguards.

You can refuse analytics cookies via your cookie settings.

7. Google Ads

We use Google Ads advertising services.

Google Ads may use cookies and tracking technologies to:

Show personalised ads
Measure advertising performance
Analyse advertising campaign results

This processing is based on your consent to marketing cookies.

8. Cookies

The website uses:

Necessary cookies (for website functionality)
Analytics cookies
Marketing cookies

You may change or withdraw your consent at any time via your browser settings or the cookie notice.

9. Data Retention

Personal data is retained as follows:

Contact form data — up to 2 years
Analytics data — according to Google Analytics settings
Cookie data — according to the relevant cookie retention period

10. Data Sharing

We may share data with:

Google Ireland Limited (Analytics and Ads services)
IT service providers

We do not sell personal data to third parties.

11. Data Subject Rights

You have the right to:

Request access to your data
Request correction of your data
Request deletion of your data
Restrict processing
Object to processing
Withdraw consent

To exercise your rights, please email: info@afina.lv

12. Supervisory Authority

If you believe your data is being processed improperly, you have the right to lodge a complaint with:

Datu valsts inspekcija
www.dvi.gov.lv

13. Policy Updates

We may update this policy from time to time. The latest version will always be available on our website.

14. Use of Google API Data

SIA AFINA uses the Google Ads API for an internal tool that retrieves publicly available keyword search volume data (Google Ads Keyword Planner) for SEO analysis. The tool accesses only SIA AFINA’s own Google Ads account, with the account owner’s authorisation. No personal data from users’ Google accounts is collected, stored, shared with third parties or used for advertising. SIA AFINA’s use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.